EuraTechnologies wraps up its first batch of the Market Validation Program and launches its second batch
A Unique Program in Europe for Expanding Scale-Ups
Launched in 2024, this program is the first in Europe dedicated to post-seed startups (those that have raised over one million euros and are already stable and recognized in their local markets) with the ambition to accelerate their expansion in France through tailored support—especially in sales. The program enables startups to benefit from the know-how and extensive, prestigious network of EuraTechnologies, which boasts 15 years of experience in supporting startups, scale-ups, and companies in their innovation efforts.
The program, piloted by Julien Nicolas, aims to validate the French market’s interest in these startups through meetings with experts, mentors, customers, partners, and potential distributors, to build an initial flow of qualified prospects for a targeted sales approach, to define a Go-To-Market strategy tailored to the specifics of the French market, and to support them, according to their needs, in establishing themselves in France.
Just like its flagship incubation and acceleration programs, this initiative offers comprehensive, bespoke support through a range of experts and resources available to entrepreneurs: a program coordinator; a specialized lead generation agency (Yoorop, a program partner); startup managers from EuraTechnologies (specializing in sectors such as Retail/e-commerce, Industry/Robotics/SpaceTech, AgriTech & Greentech, FinTech/InsurTech, PropTech, Cybersecurity, and EdTech/HRTech); expert mentors from the EuraTechnologies ecosystem; and a coworking space at the EuraTechnologies offices in Lille.
Successes for the Participating Startups
The 10 startups that formed the 2024 cohort achieved significant milestones in advancing their projects and establishing themselves in the French market. These are real successes that will continue to grow:
- Woosh (Belgium – Circular Economy): Refined its Go-To-Market strategy, conducted 100 customer interviews, carried out a market entry study, and pitched before the King of the Belgians during his official visit to EuraTechnologies.
- Bankflip (Spain – Fintech): Held meetings with leading French banks and hired a French-speaking employee.
- Increff (India – Retail SaaS): Optimized its offering with the help of mentors and participated in Paris Retail Week.
- Token Me (Netherlands – PropTech): Connected with French leaders in the construction industry.
- Garuda Aerospace (India – Drones): Conducted sector tests and signed with its first French distributor.
- Stylumia (India – Retail FashionTech): Engaged in discussions with French retailers and appointed a local representative.
- VivaDrive (Poland – Mobility): Delivered a pitch in front of the Mayor of Lille and representatives from the Hauts-de-France Region.
- Infinite Foundry (Portugal – Digital Twin): Met with leaders from the industrial and luxury sectors.
- Digital Manager Guru (Portugal – SaaS): Tested its model with French SMEs.
- Privasapien (India – Cybersecurity): Worked on obtaining certification in line with European standards.
“Through this program, our ambition was to share with international startups our 15 years of expertise to accelerate their global expansion by testing the French market. We are proud to demonstrate the success of this tailored support, and we are ready for the achievements and challenges that the next 2025 cohort will face,” said Koussée Vaneecke, Chair of the Management Board of EuraTechnologies.
This sentiment was echoed by the participating startups. Jeff Stubbe, CEO of Woosh, added, “Participating in EuraTechnologies’ Market Validation program allowed us to gain deep insights into the French market, test our value proposition, and establish strategic connections that we wouldn’t have been able to create on our own. It has been a decisive accelerator for our expansion!”
This first batch now makes way for a second, which will begin in March 2025. Applications can be submitted here: https://euratech.me/international