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What is RetailTech?
At Euratechnologies, RetailTech brings together two types of startups:
Innovations dedicated to disrupting retail:
These innovations are aimed at transforming traditional retail (large-scale distribution, specialized retail, local shops) as well as all B2B solutions for e-commerce. This encompasses everything from payment software, inventory management (and overall supply chain), enhancing the purchasing experience, and driving circular economy initiatives, to unified commerce, both online and offline customer satisfaction, and, of course, all adtech and martech solutions.
Solutions that digitalize an entire industry:
Whether they are services, B2C, or B2B2C solutions, these technologies transform various sectors.
Innovation and technology are essential levers for reinventing retail in a world where consumer expectations are rapidly evolving and omnichannel has become the norm. With the explosion of online commerce and the need for a seamless shopping experience, RetailTech plays a key role in driving innovation and competitiveness in retail, offering new opportunities to improve operational efficiency, customer engagement, and personalized experiences.
How to Launch Your RetailTech Startup
Have you pinpointed a specific retail challenge? Whether it’s supply chain management, customer experience, loyalty, or circular economy, your RetailTech project aims to boost efficiency with technology.
Why Choose Euratechnologies?
Being incubated at Euratechnologies means joining an ecosystem steeped in retail history. Located in the heart of Hauts-de-France, you’ll benefit from connections with major retailers like Décathlon, Auchan, and Leroy Merlin—as well as innovative DNVBs such as Tikamoon and Motoblouz.
Key Steps to Success
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Clarify Your Value Proposition
Validate your unique offering and market size. Refine your vision and core values—your “Why” is the mission that will keep you aligned with your co-founders. -
Define Your Minimum Viable Product (MVP)
Build a simple version of your solution to test product-market fit. Leverage feedback from retail mentors and experts to ensure your product becomes a must-have for customers. -
Embrace Industry Trends
Today’s retail focuses on the circular economy, CSR challenges, and customer experience. In a tight economic climate, retailers look for solutions that boost operational excellence and reduce costs—often powered by artificial intelligence. -
Test with Pilot Companies
Secure pilot partners to run a Proof of Concept (POC). Once real-world KPIs are validated, shift your focus to sales and customer acquisition. A strong pilot case boosts your marketing message. -
Prepare Your Funding Strategy
Ensure sufficient cash flow during the prospecting phase. Euratechnologies supports you with non-dilutive funding (e.g., grants) and facilitates meetings with investors (VCs and business angels). -
Boost Your Visibility
Depending on your maturity level, target relevant trade shows and competitions to increase your startup’s credibility and market presence.
Incubation of RetailTech Startups at EuraTechnologies
Accelerate Your RetailTech Growth
EuraTechnologies offers a dynamic ecosystem that includes a community of entrepreneurs, mentors, corporate partners, startup managers, investment funds, banks, and comprehensive communication & HR services. Partnering with EuraTechnologies saves you time and supercharges your startup’s development.
Our Incubation Program Includes:
- Personalized Guidance: A dedicated Startup Manager specializing in the RetailTech vertical.
- Expert Network: Access to seasoned mentors, entrepreneurs, and C-level executives.
- Retail-Specific Events:
- Visits to innovative companies and warehouses
- Meetings with retailers, sales keynotes, digital marketing workshops, and regular networking events (e.g., RetailTech Thursdays, bi-monthly RetailTech Executive Club)
- Strategic Partnerships: Connect with companies that could become your future clients via our dedicated Partnerships team.
Featured RetailTech Events:
- Shopify Meetup Lille
- PrestaShop Tour in Lille
- RetailTech Demo Day in September (co-organized with Cap Digital)
- Meetings with local “Chti-commerçants”
Success Stories
"Since our incubation at EuraTechnologies, our startup has taken on an entirely new dimension! The training, top-notch support from the EuraTechnologies team, and access to a community of challenging yet supportive mentors have been the best decision we made to turn our project into reality."
– Jean-François, Co-Founder of Bopizy
"EuraTechnologies is a true catalyst for companies aiming to become market leaders. Its environment is a genuine game-changer for attracting new talent and winning over customers. Starting up at EuraTechnologies is a unique opportunity, especially for companies from the North of France."
– Julien, Co-Founder of Origami Marketplaces
"EuraTechnologies has clearly accelerated our startup’s development. Thanks to their network, we were able to test our product with major retailers, brands, and logistics partners. The expert interventions, mentoring sessions, and synergies created with other startups have helped us nail our positioning and speed up our commercial growth."
– Alexandre, Co-Founder of Enhancy
How to Apply
If you have an idea for a startup or innovation to disrupt the digital or retail world, do not hesitate to apply on our website after preparing your pitch deck: https://www.euratechnologies.com/startup-programs#programs.
The selection, which takes place after a three-month bootcamp (with juries in June and December), is conducted by a panel composed of alumni entrepreneurs from RetailTech and e-commerce. You will then join an incubation program that can last up to 18 months—the time needed to reach a minimum revenue of €50K, validate your product in the market, and establish a proven prospecting strategy.
If you started on your own but wish to accelerate and structure your growth, join our acceleration program. You will receive specific support for product development, sales acceleration, international expansion, fundraising, building a high-performing team, and streamlining your processes.
At Euratech, we support around forty startups per year within the RetailTech and E-commerce vertical.
Who is Soizic, Startup Manager RetailTech/E-commerce?
After earning a Master’s degree in Marketing from EDHEC, Soizic entered the world of retail at La Redoute as a product manager and later as an omnichannel customer marketing manager. She then further developed her e-commerce expertise at Auchan, where she worked with numerous startups and scaleups to grow the activity of Auchan.fr while managing a team of around twenty people. Dynamic and driven, Soizic combines deep expertise with an extensive network, which she leverages to push projects toward success and, most importantly, profitability.
RetailTech represents a dynamic, challenging, and ever-evolving sector that is essential for meeting the changing needs of consumers and maintaining the competitiveness of retail companies. By joining the Euratechnologies program, entrepreneurs benefit from deep retail expertise, a favorable location (Hauts-de-France), an innovative tech ecosystem, and a network of committed mentors—from experienced entrepreneurs to C-level executives from some of France’s leading retail companies.
At Euratech, you will also receive guidance to maximize the impact of your solution in terms of green IT.